What is Digital Signage?
What is Digital Signage?
Digital Signage means digital signs, but it’s better to say the same in English. An example of this system is in airports. The same televisions that display the status of flights. The Digital Signage system is a software system that can broadcast content from a central base. Manage and monitor an unlimited number of displays live and in real time. These screens can be scattered in different parts of the city, country or even the world; It is enough that according to the sensitivities and policies of the organization in question, the appropriate communication structure between the management system and the displays has been defined. Broadcast content
All kinds of digital content (HD/SD movie, advertising teaser, Flash files, Power Point, subtitles and all other display formats), photos, websites, RSS feeds, news headlines, traffic and air pollution screens, maps can be displayed on the display panels. cities, etc., whose content can be easily managed remotely in the control and monitoring center.
In such a way that each of the panels can be edited by the user in the control center at the moment and without any restrictions.
In this way, by creating a secure platform for communication between the central base and the displays, it is possible to provide a wonderful capability for the organization using this system to instantly broadcast the desired content on its screen or the content being broadcast on any Control one of your screens.
In addition, the authority to make changes, with the supervision of the central body, can be delegated to outside the organization. For example, it is possible to define a solution in which all the companies that are responsible for attracting advertisements for an organization such as the municipality or the metro, etc., send their contents to the central database to be broadcast on a certain number of screens, and these contents are sent to the central database after the approval of the database. center on the screens. In this way, the space created on the boards can be multiplied or even permanent competition can be created between companies providing content and advertisements.
One of the leaders in this area is Cisco. One of the important advantages of this system is the ability to fully match with interactive systems. In these systems, the user can communicate with the system through an interactive system (touch screen) and therefore the user’s communication with the system is two-way. In this way, a world of attractive and useful applications can be added to the system. such as maps and interactive routers, information systems such as the first book, electronic service stations such as Internet access, etc.
Application of digital signage in advertising
Digital signage system can be used for different applications. In simple terms, this system is a complete advertising and public relations organization with very high speed and facilities and low cost. So that by spending only once on the implementation of this infrastructure, thousands of broadcast ports can be managed at the same time and each or every group of them can be given a specific program and content to broadcast. Also, by creating a two-way interactive platform with users, a world of two-way applications can be created, such as obtaining customer opinions and direct orders, etc.In this way, the attractiveness of the system will be multiplied for the audience. Because the content broadcasted on the system can be completely managed, the screen can be divided into several parts, and in this way, in each part, special content can be broadcast based on information or advertisements, which attracts customers and also offers different advertisements. As a result, income generation increases
